Messenging Apps have surpassed social networks and within five years will be the primary channel for customer communication (and already is if you’re under 35 years old!).
48% of the 18-40 age group have a preference for mobile messaging apps as a way to communicate (Source: Salesforce).
And as Mark Zuckerberg says: “Messaging is one of the few things that people do more than social networking.”
So the case for implementing a Chat Marketing Strategy is compelling.
Especially as our chatbots are available as a monthly-rental product so you can fund using your operating budgets to preserve essential capital for other investment areas.
How we implement a Chat Marketing Strategy
We use a tried and tested process that looks at vital aspects including goal selection, target audiences, customer journey mapping, conversational architecture and ROI assessment.
Step 01 – Chat Marketing Strategy
- Goal selection
- Target audiences
- Channel review
- Message development
- Tactical plan
- (Development fee)
Step 02 – Chatbot Development/A.I.
- Customer journey mapping
- Conversational architecture
- Chatbot design
- I. Mapping
- Testing & error handling
- (Monthly subscription)
Step 03 – Data Analysis/ROI
- Data acquisition & insights
- ROI assessment at every stage
- (Monthly subscription)
The way people connect with businesses always mirrors the way people connect with each other. So as chat becomes more predominant, can you afford not to explore the opportunity?