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Month: January 2025

Posted on 16th January 202511th March 2025

Why brand positioning matters for tech SMEs

Your tech might be cutting-edge, but is your brand strategy keeping up? In this article we explain the importance of brand positioning.

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Posted on 6th January 202511th March 2025

Using KPIs to supercharge your marketing

KPIs are like the GPS for your marketing journey. They’re the metrics you use to track the performance of your projects and see if you’re headed in the right direction.

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Recent Posts

  • The biggest branding mistakes Tech SMEs make (and how to avoid them)
  • Why some tech SME brands fail to stand out (and how to fix yours)
  • Five signs your tech business needs a brand strategy overhaul
  • Brand strategy vs. branding: what’s the difference?
  • Three steps to defining your value proposition

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