Market entry and ongoing support for new cloud application
ProSKU is a sophisticated cloud-hosted warehouse management system built to the latest web technology and standards. As a cloud-hosted solution it is available via the Software as a Service (SaaS) model and therefore a monthly subscription, making it affordable especially to those companies wanting to fund via operational budgets. Developed to appeal to the growing e-commerce sector, ProSKU is also ideal for the wholesale, logistics and manufacturing sectors.
What we did:
Most vital at the beginning of our relationship with ProSKU was to undertake a comprehensive marketing audit. This was undertaken via a series of workshops to audit the company, its products, services and to understand its ethos and approach. In addition, we needed to build sound intelligence on its area of operation including the market opportunity, key sectors, competitors, target audiences and key messages.
Once this was completed, a clear contact strategy was identified and a new logo and brand guidelines developed. The brand identity was implemented across a new responsive website, corporate literature including datasheets and brochure and e-marketing templates.
To support the new business process, content is regularly developed, uploaded to the website and promoted via e-marketing and social media. A series of lead magnets have been developed as part of an inbound marketing campaign, in order to supplement and build existing prospect data.
Outcome:
The brand identity has been consistently and professionally implemented across all marketing materials to help build awareness. E-marketing activities regularly deliver fresh interest in the product with follow-up undertaken by telemarketing.
All activities, including advertising, industry special interest group sponsorship, relationship and e-marketing activities plus social media are all aimed at educating the relevant sectors and raising awareness to support ProSKU’s new business development. Activities and momentum are building in this respect with the prospect database growing all the time.
Quality traffic is delivered to the website and brand awareness and credibility of the product raised across all the various target sectors. Reporting to the sales and marketing director we act as the company’s marketing team, commissioning specialists for various aspects of their marketing activities while controlling everything via one point of contact.
We endeavour to offer as much value as possible by advising on all aspects of the company’s marketing.
Client comment:
“Launching a new product and entering new markets is a challenging but exciting time for any business. Ed helped to break down the strategy and plan into bite sized chunks and has been supporting us every step of the way along our journey. He is an important part of our team and momentum is growing and we are now reaping the rewards of all our hard work.”