FREE eGuide for Technology SMEs – How to commercialise your offering

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What’s inside this eGuide:

  • The commercialisation checklist and what’s involved.
  • How to define your target audience.
  • How to undertake competitor research.
  • How to develop your vision, values, proposition and identify your USP.
  • How to commence marketing communications planning.

And much more! There are infographics and worksheets to help you on your journey.

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Book cover - How to commercialise your offering

About the author

A Chartered Marketer, Ed has worked in marketing for more than 30 years. He’s developed marketing strategies and guided a variety of companies from the high tech sector including software, technology and telecoms. Straight talking and highly supportive, Ed delivers impressive results and having worked for a high tech SME ‘in-house’ he understands the unique pressures and challenges faced.

Contact Ed now for a free consultation.
Ed Beattie

Case study: marketing strategy in action

Read about how we successfully helped ProSKU, a cloud-based warehouse management system (WMS), enter a crowded market and the benefits that are now being realised.

Read more

The commercialisation of your offering is a key challenge and technical superiority on its own is not a guarantee of success.